The Aizu area is a special region where history and culture are deeply preserved. Centered on Aizuwakamatsu City, it boasts attractions such as 鶴ヶ城 and 大内宿—tourism assets that are appealing even from an international perspective.
However, is that appeal truly being conveyed to the world?

Gurutto Aizu’s greatest strength is not the portal

Gurutto Aizu can be used as a regional portal site. But its true value lies elsewhere. Its biggest strength is that each store can use it as an “official website.” Many regional portals are listing-type: merely places to post information, ending up separate from your own website.

Gurutto Aizu is different.

A store’s page itself serves as the official website. It performs well in search, is easy to update, and is structured to integrate with Google.
In other words, it’s not about ‘being listed on a portal’ but about ‘having an official website.’

Why an official website matters

Social media scrolls past. Ads disappear once you stop them. With portal listings alone, you can’t take the driver’s seat.
An official website becomes an asset.


・Found via search
・Information is organized
・Leads to bookings and inquiries
・Conveys the shop’s worldview

Only when these are in place do you gain a stable customer acquisition foundation. Gurutto Aizu provides a mechanism to have this foundation at low cost.

Multilingual support brings your official site up to global standards

By introducing multilingual support, your official site shifts from domestic-facing to worldwide. Supporting English, Chinese, Korean, Vietnamese, etc. makes it more likely to appear in searches by overseas travelers. Moreover, in an era of expanding AI search, simply having multilingual pages becomes a criterion for evaluation.
Sites with well-structured, multilingual information are more likely to be selected by AI. To deliver Aizu’s appeal to the world, it is necessary to overcome language barriers.

Everyday communication directly strengthens your official site

If your SNS posts and news updates are reflected directly on your official site, you can keep publishing information effortlessly. A continually updated official site is also valued by search engines. As a result, you can attract customers without relying on advertising.

Gurutto Aizu becomes the region’s official web infrastructure

Gurutto Aizu is not just a portal site. Local shops each have an official site; together they aggregate and enhance the region’s overall search power.
Multilingual support further strengthens that foundation. Not a listing service, but an official-website-style infrastructure.

This is the true value of Gurutto Aizu.